Humanitarian principles in communication

All advocacy and communications – whether conducted locally, nationally or internationally – have the potential to affect other parts of the organisation. It is therefore important for all advocacy and communications to adhere to CARE International’s approval procedures. This applies to both public and private messaging; although the risks associated with private messaging are lower, it can be assumed that private messaging could become public. Sign-off procedures in emergencies are designed to be fast and Country Office (CO) and Lead Member (LM) staff must be prepared to approve communications materials within one hour. The CO and Emergency Communications Officer must clarify approval processes at the beginning of the emergency to speed up the process and ensure everyone is clear. Find out more in the Communications Handbook (page 12).

Guidance on the use of language in humanitarian settings can be found HERE and below:

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