Market Assessment

Operational Standards

Market functionality and access is assessed. 

Key Actions

1. Identify how market analysis will inform your programme and define your objectives and key assessment questions accordingly (e.g. is the market functionality conducive to the use of CVA, does the market need support to allow for the use of CVA and if so which one?)
   Do not limit the use of market data to assess CVA feasibility but consider the whole market based programming spectrum.
   • CALP
     • Comparative table of humanitarian market analysis tools
   • CALP Minimum Standard for Market Analysis (MiSMA)
     • Annex 1: Market Analysis Checklist (English); (French); (Spanish) 
   • EMMA Toolkit
     • Box 4.2 ‘Operational’ questions about cash feasibility (English); (French); (Spanish)
   • CALP Market in Crisis
     • Updated Market Based Programming Framework (English); (French)
2. Select important market systems based on the priority needs and market avaibility in the targeted areas
   • IRC Pre-Crisis Market Analysis (PCMA)
     • Table 5: Ranking table to select critical market system (English); (French); (Spanish); (Arabic)
   • ICRC Rapid Assessment for Markets (RAM) 
     • Tool 6: Key marketplaces the assessment should focus on (English); (French)
3. Define the analytical and geographic scope of the assessment
   • CALP Minimum Standard for Market Analysis (MiSMA)
     • Annex 1: Market Analysis Checklist (English); (French); (Spanish) 
   • ICRC Rapid Assessment for Markets (RAM) 
     • Tool 2: Key markets and commodities needed by the shock-affected population
     • Tool 5: Continuing the RAM or not
   • Specific Sexual Reproductive Health and Rights (SRHR) Tools
     • CARE Market Analysis Tools for SHRHs Programming using CVA
       • Tool 1: Key markets and SRHR commodities/services needed by the targeted population to meet the program’s objectives
4. Collect secondary and then primary market data disaggregated by gender, age, and disability
   • IRC Safer Cash
     • Decision tree for selecting an Emergency Market Analysis Tool
   • CALP Minimum Standard for Market Analysis (MiSMA)
     • Annex 1: Market Analysis Checklist (English); (French); (Spanish) 
   • ICRC Rapid Assessment for Markets (RAM) 
     • Tool 1: Gathering secondary information.
     • Tool 7: Recommendations for conducting interviews.
     • Tool 8: Discussion with market representatives or key informants.
     • Tool 9: Discussions with traders (wholesalers/retailers).
   • EMMA Toolkit
     • 4.9 Sample Questions (English); (French); (Spanish)
   • CARE
     • Traider questionaire
     • CMA (CARE Turkey)
   • NRC Remote Cash Project
     • Emergency Market Assessment Tool (English); (French, Spanish, Arabic) 
   • Specific Sexual Reproductive Health and Rights (SRHR) Tools
     • CARE Market Analysis Tools for SHRHs Programming using CVA
       • Tool 2: Key information to gather during interviews with market actors or SRHR providers
5. Produce visual representation of the supply chain and/or market systems (e.g. geographic maps and/or market system maps)
   • EMMA Toolkit
     • Market System Mobile Mapping Tool
6. Disseminate findings with stakeholders
   • ICRC Rapid Assessment for Markets (RAM)
     • Tool 10: Summary of findings per market (to complete before leaving the market)
     • Tool 11: Conclusion tree to assess market response capacity